BRAND REFRESH FOR AN AI ROBOTICS COMPANY
Brand Identity | Creative Direction | Art Direction | Photography Direction
Role & Duration
My Contribution
Creative Director & Brand Designer
Collaborators
Rachel Maynes (Art Direction & Web Design) · Alexander Donev / Firemind Studio (Web Development) · Beryllium Pictures (Photography & Videography)
Duration
6 months · November 2025 Launch
Project Brief
Challenge
Pickle Robot Co had a powerful product but a brand that didn’t reflect its innovation. With a growing customer base and an industry-first physical AI solution for the supply chains, they needed an identity as sharp and dynamic as the technology itself — one that could carry the brand from warehouse floor to the retail shelf.
Objective
Design and launch a full brand identity system for Pickle Robot Co — including logo, color palette, typography, brand principles, and visual language — culminating in a two-day brand photo and video shoot to bring the new identity to life.
Scope
Brand strategy & positioning · Logo design & identity system · Color palette & typography · Brand guidelines · Photography & videography art direction · Marketing collateral · Website creative direction
Creative Process
Discovery Workshops
The engagement kicked off with a two-day immersive brand workshop at Pickle Robot Co’s headquarters. Through competitive landscape analysis, customer interviews, and collaborative exercises, we uncovered the brand’s core truth: precision technology that empowers players at every level. These sessions defined the positioning, brand personality, and visual direction that would guide every subsequent decision.
Visual Concepts
Three distinct brand concepts were developed and presented to the Pickle Robot Co leadership team. Each explored a different strategic territory — from micrographics rooted in technical specifications to playful and friendly robotics — while remaining rooted in the brand’s core positioning. The chosen direction unified bold geometry, kinetic energy, and a distinctive green-and-black palette that set the brand apart in a crowded market.
Production
With the identity system finalized, we art directed a two-day brand photo and video shoot at Pickle Robot Co’s warehouse facility. Working with Beryllium Pictures, we captured the full product line, team portraits, and action sequences that brought the brand to life. The resulting library of imagery launched alongside the new website and has since anchored all marketing and sales collateral.
Key Deliverables
Brand Identity System
A comprehensive visual identity system built to scale across every touchpoint — from product packaging to digital platforms. The system includes a primary and secondary logo suite, custom color palette anchored by Pickle Robot green, a refined typographic pairing, iconography, and a full brand guidelines document to ensure consistency across all applications.
Brand Photography & Video
A two-day warehouse shoot produced a complete library of brand photography and video content. Shot on location at Pickle Robot Co’s facility, the imagery captures the precision engineering of the technology. The content library spans hero imagery, product shots, team portraits, and action sequences used across the website, social media, and sales materials.