Creative Direction & Brand Design

brand direction rooted in business thinking and creative craft.

I partner with companies who care about how they show up. I help teams turn big ideas into clear, well-considered brand systems that work in the real world. That might mean building something new, sharpening what already exists, or bringing cohesion to a brand that’s grown faster than its visuals.

My background in strategy shapes how I approach design. I care about taste, craft, and cultural relevance, but I’m always thinking about fit: what makes sense for the business, the audience, and the moment we’re in.

I enjoy working across all industries: from Michelin-star hospitality groups and legacy restaurant brands to B2C AI startups and financial platforms. I bring a sharp creative point of view grounded in business sense — so design doesn’t just look good, it drives clarity, confidence, and impact. Before becoming a designer, I earned my MBA from Georgetown and worked in management consulting, where I learned how high-level business goals intersect with customer experience. That foundation informs everything I do today: I think visually and strategically, helping teams get unstuck, ask better questions, and build brands that feel both thoughtful and relevant.

Outside of client work, I paint, sew, and knit, exploring visual ideas and textures that often find their way back into my design thinking.

Let’s connect

E-mail me at design@amalyah.com